FirstEnergy and International Soap Box Derby Race into the Future with Title Sponsorship Renewal

July 25, 2024
FirstEnergy is extending its title sponsorship with The International Soap Box Derby (ISBD) for three years. Running from 2025-2027, the sponsorship continues a strong relationship between the two Akron-based institutions that began in 2012.
The extension was announced during race week activities surrounding the 86th FirstEnergy All-American Soap Box Derby, as more than 320 competitors from throughout the United States, Canada and Japan geared up to race their gravity-powered cars for a share of $36,000 in college scholarships. The World Championship races will be held Saturday, July 20, at Derby Downs, 1000 George Washington Blvd., Akron, Ohio, 44312.
Brian Tierney, President and CEO, FirstEnergy: “FirstEnergy is proud to continue our sponsorship of this signature event that brings people to Akron from all over the world. For more than 85 years, the All-American Soap Box Derby has illuminated the importance of design, engineering and construction skills while fostering a spirit of teamwork and friendly competition among our youth. With our renewed sponsorship, we are committed to the ongoing success of these electrifying races and a beloved Akron tradition.”
Scott Taylor, President and CEO, International Soap Box Derby: “FirstEnergy has been an excellent sponsor of the International Soap Box Derby, providing both financial and volunteer support since 2012. Their continued support enables us to expand our derby racing network and our STEM education programs to new communities worldwide, while enhancing the experience for the racers and spectators here in Akron during this annual, globally recognized event. We are thrilled that FirstEnergy is extending its sponsorship for another three years.”